10 Pieces of Real Advice from Female Entrepreneurs

We know firsthand that starting an online business isn’t all roses and photo shoots… but that doesn’t mean it’s not worth doing! Whether you’re a new entrepreneur yourself or just business-curious, a little guidance from those who’ve been running the game for awhile is key to getting your plans off the ground. We rounded up 10 pieces of valuable advice, sponsored by , on getting started, staying motivated, moments of weakness, and how to stay personal in e-commerce, from some of our favorite makers and entrepreneurs.

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MELANIE ABRANTES

As a designer, woodworker, and business owner, Melanie has made a name for herself making and selling handcrafted wood and cork goods out of her beautiful online shop, Melanie Abrantes Designs. Here are two tips from her experience starting up a home goods business.

TAKE A LEAP

“After graduating college, I wanted to continue to develop the skills that I learned in the woodshop at school. I joined a local spot and started making different pieces to give to people for gifts and to make my own projects for my home. Friends began encouraging me to sell my goods, and I ended up signing up for West Coast Craft in San Francisco to see if people would buy it. I didn’t know if people would be interested, but I was pleasantly surprised to see my pieces selling! My business soon began after that.”

TELL A VISUAL STORY

“The most important thing about selling your product online is to make sure that the images of your product are able to tell the full story. Since people won’t be able to see it in person, they have to imagine what the product is going to look like in that setting. When you have professional photography involved, you are able to create a life for that product.”

MEGHAN KANODIA

Meghan started her jewelry company, Svelte Metals, out of a need for well-made pieces that actually fit, and saw that she was not alone in that need. Here’s her advice on killing it in your online store.

BUILD TRUST THROUGH GOOD COMMUNICATION

“Successfully selling a product online is about building trust with your customer, because they can’t meet you in person or try on your product. I’ve found the best way to do this is to be authentic, responsive, and consistent with your communication and messaging.”